6-Sheet Bus Shelter Advertising Explained
In short: a 6-sheet is the UK's standard portrait poster, about 1.2m wide by 1.8m high, most often found in bus shelters and on high streets. It sits at eye level, close to pedestrians, which makes it one of the best formats for reaching people near shops, stations and town centres.
What is a 6-sheet panel?
A 6-sheet is a portrait poster displayed behind glass, usually lit behind. You will see them in bus shelters, on pavement panels in town centres, in shopping centres and at railway stations. The name, like the 48-sheet, comes the number of paper sheets once used to make the poster.
6-sheet size
- Poster size: about 1.2m × 1.8m (portrait).
- Visible area: slightly smaller than the poster, because the frame covers the edges – check the media owner's specification.
- Lighting: most are backlit, so they stay bright in the evening.
Why bus shelter advertising works
- Eye level. People see the poster up close, at a natural viewing height.
- Dwell time. People waiting for a bus often look at the panel for longer than a passing glance.
- Two audiences. Pedestrians on the pavement and drivers in passing traffic both see it.
- Close to the point of sale. Shelters are on high streets and near shops, cafés and services.
- Easy to build coverage. Several shelters across a town create repeated exposure on people's daily routes.
Who uses 6-sheets?
6-sheets suit almost any local business: restaurants and takeaways, gyms, estate agents, dentists and clinics, retailers, schools and colleges, events and local councils. National brands also use large networks of shelters to reach whole cities.
Design tips for a 6-sheet
- Design in portrait. Do not simply resize a landscape billboard.
- Put the key message in the top half, people look first.
- You can use a little more detail than on a roadside billboard, because people stand closer – but keep one clear message.
- Add a QR code or short web address near eye level for people who want to know more.
- Keep important content away the edges, which may be hidden by the frame.
Frequently asked questions
How long can I book a bus shelter panel?
Classic 6-sheets are usually booked in two-week fortnights. Digital 6-sheet screens can be more flexible.
How many shelters should I book?
For a local business, a group of shelters on the main routes around your premises works better than a single site. We can suggest a cluster based on your postcode.
Can I choose specific shelters?
Yes. On our site you can browse street furniture by town and see individual locations.
Book 6-sheet advertising
Search sites near you or request a quote. We can design, print and install your posters too.
Get in touch with Inteli Media UK
- Website: Explore INTELI MEDIA UK Billboards
- WhatsApp: Contact INTELI MEDIA UK on WhatsApp (+44 7886 314409)
- Email: info@intelimediauk.co.uk
- Instagram: Follow @inteliuk for UK OOH campaigns and news
About Inteli Media UK: we plan and book classic and digital out-of-home (OOH and DOOH) advertising across England. We are part of Grupo Inteli, present in 8 countries, and a member of the World Out of Home Organization (WOO). Every campaign is planned with a dedicated OOH specialist.
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